Connecting you with your users

Online marketing is about successfully getting your brand in front of your customers and clients online. It’s as much about a truly engaging creative idea as it is about sound strategic thinking and insightful media planning and buying. And at AWA, we’ve got all these bases covered.

Strategy and Campaign Planning

Whether you’re looking for a short-term campaign or a long-term strategy, looking to increase brand awareness or drive direct sales, our team of specialists has all the ingredients to plan and deliver insightful online marketing communications, whatever your objective.

Digital Media Planning and Buying

Our media planners and buyers are specialists in the areas of Search Engine Marketing, Affiliate Marketing and Online Advertising. They understand that central to a successful digital campaign — whether the aim is to achieve brand awareness or direct response — is the careful targeting of relevant messages.

We also believe that media planning has a key role to play in the creative development process and that’s why our media planners work closely with our creative teams. It’s this combination of creativity and insight that helps us to deliver highly effective campaigns.

Search Marketing (both SEO and PPC)

Search marketing is one of the most effective ways of improving the visibility of your site and increasing traffic to it. But it’s not just about being top or near the top of search engine results, it’s about meeting your business objectives in a cost effective way.

We have the technical and media skills to deliver both SEO (natural listings) and PPC (Pay Per Click) campaigns which drive the right customers to your site for the right price.

Online Advertising

With vast experience across a number of creative platforms — including banner advertising, viral emails, and video — we love the seemingly endless potential that digital media offers. But we don't just recommend these solutions for the sake of it. For us the ‘Creative Idea’ is still the cornerstone and starting point to any digital campaign.

Affiliate Markleting

Our specialist team has experience in managing a variety of different sized affiliate marketing programmes. We work with our clients to ensure the right affiliate network is in place, that strong ongoing strategy and creative messaging is implemented, and most importantly, that long-term relationships are developed and maintained with all key affiliates.

Online PR and Social Media

In all areas of PR, relationships are vital to getting your message to the right people, and things are no different online. Online PR is about raising the profile of your brand online and building long-term relationships with the right online communities. Our team of experts are versed in managing a wide range of campaigns – monitoring, promoting and managing the reputation of our client’s brands to deliver positive results time and time again.

Viral Marketing

Sometimes, it’s easier to get your audience to do the hard work for you. By developing truly engaging communications that people just can’t help but pass on, our viral campaigns work effectively to spread your messages even wider.

eCRM

Whatever the message we’re communicating, it’s essential we get it to the right people, at the right time and in the right way. And only by understanding how they behave and respond to these messages can we then build genuine relationships with your target audience. That’s why, here at AWA we realise the importance of truly targeted communications – and not only does this mean we deliver for your customers, but it means we deliver for you too.

Email Marketing

Email marketing can be an extremely powerful one-to-one communications tool. Whether you’re looking to attract new customers or keep the ones you currently have, we have a proven track record in delivering effective, targeted email communications.

And we have the expertise to deliver every stage of the process from strategic campaign planning and design and build, to deployment and results analysis.

With the right approach to segmentation, contact strategy, testing and continual improvement we develop email campaigns that deliver genuine return on your investment. See some examples of our email marketing work for ASDA.

Reporting and Analysis

It’s fair to say that we’re a little bit fanatical about measuring everything we do. Understanding the effectiveness of our work is as essential to us as it is to our clients and we build reporting into every piece of work we undertake.

We also regularly carry out more in-depth analysis of reporting to uncover more detailed learnings. This helps us to monitor and continually improve our work and the results we achieve for our clients.

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