England’s North Country
Web design & build
Challenge
England’s North Country exists to promote the regions of Yorkshire, the North West and the North East of England to an overseas business audience.
They challenged us with creating a new website that showcased the combined regions in their best light possible, and contained all the information and inspiration that the foreign travel trade would need in order to choose the regions for business and pleasure.
Solution
The regions that make up England’s North Country are each stunningly beautiful and rich in culture and heritage, and it was these characteristics that we sought to bring to life throughout the new site.
We decided on a clean and neutral design, which allowed the abundance of stunning imagery, inspirational video and informative content to take centre stage, whilst still featuring clear signposts to the site’s core information – such as travel guides – which users require as part of their decisions making process.
To help the ENC team communicate to their database of contacts in a consistent way we developed an email template for them to use, which is very much in keeping with the look and feel of the new site. We also set up an ENC YouTube channel – which too shared a consistent look and feel with the site – to house all video content.
