Pets At Home
Web design & build
Challenge
When Pets at Home, the largest chain of pet stores in the UK’s, launched their new 3 Peaks range of outdoor wear and accessories for intrepid dogs, they challenged us with creating an online presence to reflect the rugged and adventurous nature of the brand.
Solution
Our approach was to develop a microsite celebrating the great outdoors and the fun that dogs can have in the countryside when they’re prepared for any kind of weather or terrain, thanks to 3 Peaks.
Adhering closely to the 3 Peaks brand – whilst also ensuring a nod to the wider Pets at Home styling – the site features beautiful product images and inspirational copy, all set against the backdrop of stunning panoramic photography (taken by a member of the AWA team).
Results
The response from the Pets at Home team towards the new 3 Peaks microsite has been extremely positive, and although it’s a new brand in an incredibly competitive marketplace, the early signs are very promising.
