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Feb 19 – AWA launch new online media company

Part of the fun of working in the digital industry is that things rarely stay the same for very long, and that’s certainly true of the needs and demands of our clients.

And it’s in response to the growing call for strategic digital media agencies offering all the online media services needed to increase profile and deliver effective and measurable traffic, that we have set up AWA Media, our new online media buying and consultancy company.

Heading up AWA Media is Adam Croft who joins as Managing Director of the new company. Prior to this Adam spent over seven years at Fusion Unlimited, most recently as Head of Interactive Media.

Adam brings with him vast experience and expertise that will prove invaluable in growing AWA Media. And as well as boasting a strong track record in delivering proven results for a host of leading high street brands, Adam has also previously been heavily involved in developing a strong digital media business.

The AWA Media offering — which will cover the disciplines of digital media consultancy, search marketing (PPC & SEO), product feeds, affiliate marketing, online planning & buying and campaign tracking — will be intrinsically linked to AWA, and will perfectly compliment our existing skills in the areas of web design and development, online marketing, creative and technical services.

Adam explains what the development of AWA Media will mean to the service we offer: “AWA has long been at the forefront of creating effective digital solutions, but the addition of this dedicated digital media arm has placed us in a really exciting niche position. The fact that we now have media buyers sitting with online creative producers, and search specialists working closely with programmers and developers, means we can offer our clients true end-to-end digital marketing solutions that are more effective than ever before.”