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Dec 18 – AWA launch ASDA Christmas online
We love this time of year here at AWA; Santa’s on his way, everywhere you turn there are parties going on, and there’s no need to feel bad about stuffing ourselves with food. It’s also a time for sharing and this year we’ve helped ASDA share the seasonal cheer with their customers through the launch of their festive online offering, www.asda-christmas.co.uk.
The site, which is the central component of the online push, offers users a one-stop-shop over the festive season and further builds on the integrated ‘There’s no place like ASDA this Christmas’ campaign message.
Its features include a gift finder, a weekly planner, food and drink advice, and hints and tips on how to make Christmas as easy as possible. All of which is supported by ASDA’s Reggie the Reindeer character.
We’ve also delivered a full email communications programme to run throughout the festive period, and developed affiliate marketing and banner ad campaigns.
To deliver all of this we’ve drawn on our skills and expertise across all aspects of online marketing, web design and development, and digital media.
Chris Dalrymple, Online Marketing Manager for ASDA.com, commented: “AWA has developed a great online campaign to really drive home the core ASDA brand this Christmas. As well as producing a site which creatively strengthens our offering across ASDA.com, they’ve also used their online marketing skills to successfully communicate to our diverse range of customers why there really is no place like ASDA this Christmas!”
Christina Marks, Director of AWA, said of the campaign: “The way in which the ASDA Christmas site works to drive customers both to ASDA.com and in-store highlights just how effective online can be when part of a truly integrated marketing campaign. The email and online marketing communications we’ve developed also aim to ensure that ASDA remains front-of-mind for consumers this Christmas.”
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