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Jun 16 – AWA and AWA Media launch new Otto brand Discount 365
AWA and AWA Media have launched Discount 365, the new online fashion retail brand and the latest addition to the OTTO UK group of companies.
Offering discounted designer items for women, men and children, alongside footwear, home and electrical lines, AWA developed the new Discount 365 site as well as its distinctive branding.
Discount 365 has also drawn on the expertise of AWA Media, who devised and implemented a comprehensive search marketing and display advertising campaign, which included pushing Discount 365 ads to target users on Facebook.
As part of the world’s second largest online retailer, OTTO UK boasts a roster of leading brands including Grattan, Freemans, Oli and Kaleidoscope. When selecting a digital agency to develop the Discount 365 offering online, we were the clear choice thanks to our vast experience of working across many of the brands that make up the OTTO UK group.
Clare Thomson, Merchandise Manager for Discount 365, says of the site: “Everyone at Discount 365, and across the Otto business, is delighted with the new site and the feedback we’ve received from colleagues, customers and the industry as a whole has been excellent.
AWA and AWA Media were relentless in their dedication to making the site a success and they demonstrated that they have the expertise and know-how to design, develop and promote a highly effective ecommerce solution for us.
We wanted one agency that could provide all the skills we needed under one roof, and AWA were able to offer us just that. The fact that they have online media experts sat with designers, developers, copywriters and account handlers also meant that we got a great joined up service from their integrated team.”