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Mar 10 – We’re happy bunnies following our Pets at Home appointment
Whoever said you should never work with animals was obviously not a fan of anything with four legs, and just as Clint Eastwood did when he read the script to ’Every Which Way But Loose’, we’ve chosen to ignore the doubters.
You see, as a company of pet lovers we’d like nothing more than an office pet to play with and help lighten the mood during those more stressful days.
Sadly, our landlord isn’t so keen, but after being appointed by Pets at Home to develop their digital marketing activity, we feel we’ve got the next best thing.
As the largest pet retailer in the UK, Pets at Home already offer the ultimate pet shop experience, but they want to drive greater loyalty with their existing customers, as well as look at ways to increase their subscriber base.
We’ll be handling every aspect of their email marketing, developing a long–term email strategy and managing all elements of their campaigns, including copywriting, design, build and deployment.
The emails will comprise one–day deals, promotional campaigns and fun, but informative editorially led newsletters to support Pets at Home’s proposition of, ’Where Pets Come First’.
Commenting on AWA’s appointment, Matt Stead, Pets at Home’s Director of Multi–Channel, said: “We were delighted to appoint AWA to assist in developing our digital activity. There is a real cultural fit between our businesses and we have been impressed by their results to date and a great ’can do’ attitude.”
Christina Marks, AWA’s Managing Director, added: “Pets at Home currently trade from over 250 stores, has a successful online presence and has ambitious plans for growth.
Their commitment to pet care and welfare is something which gives us a firm basis from which to create even greater loyalty amongst their customer base. We’re also looking forward to working with the wider Pets at Home team to develop digital communications with tangible multi–channel benefits — not only driving results online but developing campaigns that have real impact on footfall and sales in store too.”